RE: Lucca/Italian BMW Dealerships in the Early 1970s

[1972_Targa]

Hello. I'm trying to figure out the name of the Italian dealership in Lucca where my car was delivered new in early 1973. Here's a bad pic of the key fob that came with the car. There's a BMW logo on the flipside. Thanks in advance for any info.

[Conserv]

U.S.-imported cars, for most years, came with a “Service-Stations Overseas” booklet. This covered the Americas, Africa, Australia, and Asia. I believe European delivery cars came with the European equivalent of this booklet. One of those should quickly provide a list of Lucca dealerships.

 

Regards,

 

Steve

 

 

[02Les]

Lucca, Italy

Giovanni Mei, Viale Castracani 162/B

Tel. 4 26 45

 

This from Nov '71 Service Book Europe.

It was not in the '70 book, nor the '77 version.

[1972_Targa]

Thanks, you two.

 

I do know that S.R.L. literally means (but is not entirely equal to) limited liability company in Italy. Any idea what the LU. CAR. might be short for? Lucca  Car something? Appreciated...

[Conserv]

“CAR.” might well be an abbreviation for carrozzeria, a body shop. If this key fob came from a BMW dealer, I would fully expect to see “BMW” or even a roundel on it.

 

Googling I quickly find Carrozzeria Lucchese s.r.l. But I’d caution against simply assuming this body shop is one and the same with the firm referenced on your key fob: nearly fifty years have passed since your car was manufactured and much of that fifty years was not captured on the Internet.

 

Regards,

 

Steve